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The NovaBar Story


Created from the need of a 22 year-old wanting to escape the dreaded morning rut that every college student faces, NovaBars were intended to help, not only break free from but to, conquer the morning routine. With a never-ending shift towards productivity, it’s increasingly harder to find ways to keep up, much less include the proper food choices. It was this frustration that led to the development of NovaBars.

Every bar contains 250mg of caffeine or 2.5 cups worth of coffee from a 5-ingredient energy blend. With ethically sourced chocolate from South America and dried fruit from Southern Africa, our ingredients are as natural as they get. Now we have set on a new mission to expand the morning routine ‘break-through’ and help every person looking to win the day, from the busy mom getting her kids to school on time to the CEO of a multi-million-dollar company. We want everyone to get the most out of their morning with energy they can truly feel.

Product Idea is Created

01/04/2018

Initial Energy Blend is Created

16/05/2018

First Product Variation

09/06/2018

Original Packaging

30/06/2018

MVP Samples Receive Feedback

26/07/2018

Repeat Pivoting Process

06/08/2018

Market Ready Iteration

24/10/2018

NovaBar Launches

01/10/2018


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